“We were running Meta ads on data we now know was 40% off. Six weeks after the tracking rebuild, our CPA dropped 28% just because the algorithm finally had clean signal.”
−28% CPA
Growth lead
Beauty · DTC
Shopify Partner · USA Shopify Growth Agency
Shopify Analytics & Tracking
Trust your data. Trust your ad spend. Trust your decisions.
For USA Shopify brands making decisions on broken GA4, leaky Pixel, and a GTM container nobody wants to open. We rebuild your tracking from the ground up — clean events, server-side CAPI, and reporting you can actually use.
Book a free Tracking Audit Free · 30 minutes · No pitch
Tracking gaps are usually the symptom — a redesign is often the cure.
See Redesign & CROSound familiar?
Your numbers don't agree. Your decisions can't either.
- 01
Your GA4 and Shopify numbers don't match — and you don't know which to trust.
- 02
Meta is reporting half the conversions your store actually fires.
- 03
Nobody on the team wants to touch the GTM container.
What this is
A full tracking rebuild — Shopify, GA4, GTM, Meta Pixel, server-side CAPI.
We audit your current tracking, find every leak (you'll be surprised), and rebuild from a clean GTM container. Enhanced ecommerce events, server-side Conversions API, attribution-aware reporting — set up so the next person on your team can read it.
Most engagements ship in 3 weeks. The typical outcome is GA4 and Shopify reconciling within 2% and Meta CAPI lifting reported conversions by 15–25%.
Investment range
$8K – $18K
Standard GA4 + Pixel + server-side CAPI rebuilds start at the floor. Shopify Plus checkout extensibility, multi-channel (TikTok / Google Ads), and complex Consent Mode v2 setups land at the ceiling. Scoped fixed-fee within 48 hours of our first call.
Average outcome
98% average tracking accuracy (GA4 vs Shopify) after rebuild
Trusted by USA Shopify brands
- Lumière
- Northway
- Folio
- Kelp
- Marlow
- Veridian
What you get
A full tracking rebuild — Shopify, GA4, GTM, Meta, TikTok, server-side.
Tracking audit (GA4, GTM, Pixel, server-side)
Clean GTM container from scratch
GA4 enhanced ecommerce events
Meta Pixel rebuild with deduplication
Meta Conversions API (server-side) setup
TikTok Pixel + Events API (if running TikTok ads)
Google Ads conversion events
Consent Mode v2 + cookie banner integration
Looker Studio / GA4 reporting dashboard
Documentation handoff (event map + naming)
How we work
A 3-week tracking rebuild.
- 01
Audit
Week 1Current tracking, every leak, every duplicate event. We document the gap before touching anything.
- 02
Plan
Week 1Event map, naming conventions, server-side architecture. Aligned with your media buyer.
- 03
Rebuild
Week 2New GTM container, GA4 events, Pixel, CAPI, TikTok if needed. Built in a sandbox first.
- 04
Validate
Week 3Real-traffic validation, deduplication checks, GA4-vs-Shopify reconciliation.
- 05
Handoff
Week 3Documentation, reporting dashboard, and a working session with your team.
Proof
How we rebuilt tracking for USA Beauty brand.
After
Beauty & Skincare
USA Beauty brand
Full tracking rebuild for a 7-figure DTC beauty brand running Meta at scale on broken Pixel and a GTM container nobody wanted to touch.
What we changed
Clean GTM container with documented event map
Server-side Meta Conversions API with event deduplication
GA4 enhanced ecommerce reconciled to Shopify within 2%
Consent Mode v2 + Cookiebot integrated without breaking signal
98%
GA4 vs Shopify accuracy
+23%
Reported Meta conversions
−28%
Meta CPA in 6 weeks
3 wks
Engagement length
Why eBridge for tracking
What makes our tracking work different.
Server-side first, not client-side patched.
Meta Conversions API, GA4 Measurement Protocol, and TikTok Events API are not optional in 2026. We ship server-side from the start.
GTM container you can actually read.
Naming conventions, tag folders, a documented event map. The next person on your team can edit without breaking it.
Deduplicated events.
Browser-side and server-side events fire the same event ID. No duplicate counting. No inflated Pixel reporting.
Consent Mode v2 + GDPR/CCPA aware.
Cookie banner integrated with GTM so EU/CA traffic is consent-compliant — and your tracking doesn't break for the rest.
Reporting your team will actually open.
Looker Studio or GA4 dashboard tuned to the metrics that matter — CR by channel, AOV by audience, CAC vs. LTV.
Documented handoff.
Event map, naming conventions, container architecture, and a working session. Not a black box.
Why not just DIY GTM?
eBridge tracking vs. the alternatives.
| eBridge | DIY GTM | Freelance analyst | Generic agency | |
|---|---|---|---|---|
| Server-side CAPI / Events API | ||||
| Event deduplication | ||||
| Consent Mode v2 | ||||
| GA4-vs-Shopify reconciliation | ||||
| Documented event map | ||||
| Reporting dashboard |
What growth teams say
Real signal. Real decisions.
“GA4 and Shopify finally agree. Our weekly numbers meeting went from 20 minutes of arguing about which number was right to 20 minutes of actually deciding things.”
98% reconciliationMarketing director
Apparel · Shopify Plus
“Conversions API lifted our reported Meta conversions 23% without changing a single ad. iOS 14 attribution problem — solved.”
+23% reported conversionsFounder
Wellness · DTC
No pitch, no commitment
Free. 30 minutes. No pitch.
Book a free Tracking Audit. We'll show you exactly where your data is leaking — whether you work with us or not.
Most asked
The three questions every founder asks first.
Why do GA4 and Shopify disagree on revenue?
Usually a mix of duplicate purchase events, missing refund events, consent banner blocking, and timezone mismatch. The audit identifies which of those are happening on your store.
Do I need server-side tracking?
If you run paid traffic, yes. iOS 14, ad blockers, and ITP eat client-side signal. Server-side CAPI typically recovers 15–25% of reported conversions.
How long does a tracking rebuild take?
3 weeks for a standard rebuild. Add a week if you're on Shopify Plus with checkout extensibility or a complex consent setup.
Questions
Frequently asked.
Best fit
Shopify brands flying blind on paid spend.
Tracking work usually pairs with Redesign & CRO and Product Page Optimization — fixing the funnel and the measurement at the same time. Clean tracking is also the prerequisite for a real growth retainer.
Stop spending on data you can't trust
Ready for tracking your team will actually use?
Book a free 30-minute Tracking Audit. We'll show you exactly where your data is broken — and what to fix first.
Free · 30 minutes · No pitch