H1
Trust signals above the fold lift engagement and conversion
Shopify
Platinum
PartnerUpworkTop Rated PlusClutchVerified Reviews
Platinum
PartnerUpworkTop Rated PlusClutchVerified Reviews
Scaling revenue from 0.76% to 2.07% per month
What began as a single product-page audit became a six-month Shopify CRO partnership — a +356% revenue lift on the same traffic.
Results at a glance
Revenue grew +356% on the same traffic
0.76%
July 2025 · Starting2.07%
Q3 · Now+356%
Revenue growth
0.76% → 2.07%
Conversion rate
47 → 258+
Monthly orders
6+ months
CRO partnership
The client
Meet Limitless Living MD
A telehealth and wellness DTC brand on Shopify, selling clinically-backed Semaglutide weight-loss programs.
Industry
Health & Wellness
Platform
Shopify
Engagement
6 months
Scope
Full-store CRO
The challenge
Strong traffic, weak conversion
6,213 monthly sessions were converting at just 0.76%, far below the 1.4 to 3.2% telehealth benchmark.
Audit snapshot · July 2025
- Sessions
- 6,213
- Orders
- 47
- Revenue
- $21,027
- Conversion rate
- 0.76%
- Avg. engagement
- 37 sec
Audit goal: lift conversion to 1.4 to 2.0% in three months. Beaten at 2.07%.
What was holding it back
- Weak trust signals
- Limited subscription visibility
- Cart and checkout friction
- No structured CRO testing process
- Poor mobile shopping experience
- Low product discovery
- Incomplete analytics infrastructure
- High drop-off before key sections
CRO hypotheses
Ten testable bets
Every change started as a hypothesis, shipped as an experiment, and measured against conversion.
H2Faster above-the-fold rendering improves engagement
H3Explaining the treatment process clearly reduces hesitation
H4Sticky add-to-cart improves mobile conversions
H5Video above add-to-cart improves product understanding
H6Subscription visibility increases recurring revenue
H7Guided navigation improves product discovery
H8Social proof increases trust
H9Comparison tables reduce decision friction
H10Improved tracking enables reliable optimisation
The work
How we lifted conversion
Ten CRO improvements shipped across the store, tested and rolled out over six months. The product page led the way.
Original product page: buried CTA, weak trust, low discovery.
Rebuilt PDP: sticky add-to-cart, reviews, founder message, trust badges.
The redesign, screen by screen
Product page
Homepage
Navigation
Product page
Homepage
Navigation
CRO improvements shipped
- Sticky add-to-cart
- Subscription widget optimised
- Trust badges below the banner
- Reviews integration
- Founder message from Dr. Lee
- Comparison tables
- FAQ reordered for clarity
- Before / after results
- Educational & process content
- Mobile UX improvements
Proven at peak · Black Friday
Revenue +93% on +6% traffic
The same CRO system held up under peak load, nearly doubling sales on almost flat traffic.
Live Shopify analytics · Nov 11 to 20 vs Nov 21 to Dec 1
Conversion rate
1.52% → 2.07%
+36%Orders
54 → 81
+40%Total sales
$23,247 → $48,552
+93%Sessions
3,035 → 3,426
+6%In the client's words
Why they stayed
“Great work on everything. We are upgrading the site piece by piece with your support. Amazing work on the Black Friday pages and promotion.”
Dr. Samuel B. Lee, MD
Founder, Limitless Living MD
The partnership continues
- Weekly analytics reviews
- Daily Clarity reviews
- Monthly CRO roadmaps
- New landing pages
- Product launch support
- Ongoing experimentation
Your store could be next
Stop paying for traffic that leaves.
Book a free store audit and we will show you exactly where the revenue is hiding, whether or not you work with us.
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